Custom for SME
We build for small and medium-sized businesses that have outgrown an off-the-shelf package or want something of their own from the start. Only what you need.
Businesses in Nederweert know what they want — and that goes for their software too. Paceline Software builds web applications that fit your workflow exactly, with a clear scope and a fixed price.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
We build for small and medium-sized businesses that have outgrown an off-the-shelf package or want something of their own from the start. Only what you need.
After a free intro call we put the scope in writing. What you get and what it costs is set out clearly — including hosting and maintenance.
We host on European infrastructure with daily backups. After launch we remain available for maintenance, extensions and questions.
Work
No demos or mockups — applications that are in production and used daily.
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Clearly scoped, steady pace, always in sight of where we stand.
Free and without obligation, half an hour. We explore your process and where software can make the difference.
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
Deploy to production, monitoring and further development. One point of contact, also after launch.
Yes. Nederweert is about 35 kilometres from our office. We visit on-site for an intro or we work together digitally — whatever suits you best.
Yes. With a small studio you pay for development, not overhead. You have direct contact with the developer, leading to a faster turnaround and fewer misunderstandings.
Yes, we take over existing Rails applications. We start with a technical analysis to map the state of the code, then work forward step by step.
A simple web application is often live in four to eight weeks. We work in short iterations — you see something concrete every week rather than only at the end.
About Paceline
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl