A website for a physiotherapy practice in Someren
Het Verbeterpunt is a physiotherapy practice in Someren, with a broad team of specialists and its own medical fitness space. Paceline built the new website: warm and accessible, in the practice's brand identity, with a route that starts from the patient's complaint — and with an admin backend where the practice keeps everything up to date itself.
The story
Het Verbeterpunt gets people in Someren moving again: from physiotherapy and manual therapy to pelvic physiotherapy, dry needling and medical fitness. The motto says it all — people, movement and moving on. The practice got a new brand identity with a red 'dot' as its logo and flowing lines as its rhythm, and a new website came with it.
The ask was a site that does the brand identity justice, works well on every phone and that the team keeps up to date without help. All existing copy from the previous site — treatments, complaints, rates and FAQs — was carefully carried over, reorganised and reviewed with the practice before the new site went live.
When you're in pain, you think in complaints, not in treatment names. So the site starts at 'I'm struggling with…': a searchable overview where every complaint explains what's going on, what the approach looks like and which treatments fit. A fold-out panel at the top of the home page takes you to your complaint or treatment in one click.
Medical fitness got its own page that tells the story: the bridge from treatment to training on your own, with the Technogym Checkup mapping balance, mobility, strength and fitness. Filling gauges and a tab per machine make the offer tangible without distracting.
Behind its own login the practice manages treatments, complaints, rates, the team and the blog. Team photos are cut out and framed in the browser, opening hours handle exceptions for holidays, and an announcement goes live across the whole site in one click. The contact form mails the practice directly and deliberately stores nothing: health information doesn't belong in a website database.
Ruby on Rails with Hotwire, ViewComponent and Tailwind, hosted on a European server with daily backups. Structured data with up-to-date opening hours, a complete sitemap and a dedicated page per complaint and treatment keep the practice easy to find locally. The interface is bilingual, and every animation respects those who prefer less motion.
Services
From first sketch to a running production environment — under one roof.
Complete Rails applications that do exactly what your process needs — from a sleek web app to full-fledged business software. Not an off-the-shelf package that almost fits, but software that grows with your organisation.
Stripe, iDEAL and Bancontact, including webhooks that process payment status reliably. From one-off payments to recurring invoicing flows.
Web applications with roles and permissions: from a coaching academy to a client portal. Everyone sees exactly what is meant for them.
Connections with calendars (iCal), maps, PDF generation or your existing systems. Data flows automatically to where it's needed.
Docker containers on European servers — your data stays within the EU, no US cloud. With monitoring, updates and daily cloud backups that keep 30 days of snapshots, so your database is always safe — and changes go live in minutes, not months.
Got a site that feels dated? We bring it right back up to speed with a fresh, modern restyling built to the latest web standards — fast, accessible and pixel-sharp on every screen.
Fast, accessible interfaces built with Hotwire (Turbo + Stimulus). The smoothness of an SPA, without the complexity and maintenance burden.
Full-fledged web shops in Rails: a product catalogue with variants and stock, a smooth cart and a secure checkout. Including a gated admin backend with two-factor authentication — from storefront to order fulfilment.
Make your data securely available to AI systems. Alongside classic REST APIs we build MCP servers (Model Context Protocol), letting assistants like Claude, Copilot and ChatGPT work directly with your application — under your control, with your roles and permissions.
Portfolio
No demos or mockups — from our own business software to websites for clients, all really in production.
A website for a physiotherapy practice in Someren
Business support software you configure yourself
Website and learning environment for Turnvereniging Someren
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A cinematic one-pager for a rock band
Approach
Clearly scoped, steady pace, always in sight of where we stand.
Free and without obligation. All the room to go through your ideas, wishes and process — and explore together where software can make the difference.
A clear scope with a fitting quote: a fixed price where possible, an honest time estimate where bespoke work needs room. You know upfront where you stand.
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
Deploy to production, monitoring and further development. One point of contact, also after launch.
About Paceline
Paceline Software builds custom web applications from Someren, in the Eindhoven region — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and brings that experience together in its own products like MeSyncFlow and RouteFrame. Small and independent, with deliberately few layers between you and the code.
Paceline Software
Software for the long run, built at pace.
You talk directly to the developer who builds your software. No account managers, no translation layers, no noise.
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl