Custom web applications
Complete Rails applications that do exactly what your process needs — from a sleek web app to a full-fledged business system. Not an off-the-shelf package that almost fits, but software that grows with your organisation.
A Rails studio for custom web apps
Software that sets the pace.
From idea to production: custom web applications built to last — from modern websites to complex business software. You work directly with the people who build it, without layers and without queues.
- Three products live
- Payments, roles & integrations
- Dutch & English
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Services
Everything a web application needs
From first sketch to a running production environment — under one roof.
Payments & webhooks
Stripe, iDEAL and Bancontact, including webhooks that process payment status reliably. From one-off payments to recurring invoicing flows.
Member & content platforms
Gated environments with roles and permissions: from a coaching academy to a client portal. Everyone sees exactly what is meant for them.
Integrations & APIs
Connections with calendars (iCal), maps, PDF generation or your existing systems. Data flows automatically to where it's needed.
Hosting, deploys & maintenance
Docker containers on European infrastructure, with monitoring and updates. Changes go live in minutes, not months.
Modern UX without heavy frameworks
Fast, accessible interfaces built with Hotwire (Turbo + Stimulus). The smoothness of an SPA, without the complexity and maintenance burden.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
3
products live in production
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
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1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
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2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
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3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
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4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
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Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
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Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
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One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl