Red Hippo makes heavy, loud rock music — and the website has to make you feel that right away. A dark, cinematic one-pager with mood imagery, a promo video and a single raw crimson accent, deliberately built without a framework.
A site that breathes the band's energy: dark, raw and cinematic, and clear at a glance what it's about. No heavy system underneath — just a fast, atmospheric page that holds up on every screen.
The design
A warm near-black palette pulled from the mood imagery, the powerful Anton display face for headings, and a single crimson accent that can re-theme the whole page. Bio, video, music, shows and booking all live on one continuous page.
Stack
Deliberately build-step-free: pure HTML, CSS and JavaScript, with scroll reveals and an autoplay promo video. Light to load and simple to deploy — GitHub Pages, Netlify or Cloudflare are enough.
Cinematic hero with mood imagery and an autoplay promo video
Dark, monochrome palette with a single raw crimson accent
One-pager: bio, video, music, shows and booking
Deliberately build-step-free — pure HTML, CSS and JavaScript
www.redhippo.nl
The 'Origin': an opening verse that sets the tone straight away, over cinematic mood imagery.
www.redhippo.nl
'In Motion' — a looping promo video brings the stage onto the page.
From first sketch to a running production environment — under one roof.
Custom web applications
Complete Rails applications that do exactly what your process needs — from a sleek web app to a full-fledged business system. Not an off-the-shelf package that almost fits, but software that grows with your organisation.
Payments & webhooks
Stripe, iDEAL and Bancontact, including webhooks that process payment status reliably. From one-off payments to recurring invoicing flows.
Member & content platforms
Gated environments with roles and permissions: from a coaching academy to a client portal. Everyone sees exactly what is meant for them.
Integrations & APIs
Connections with calendars (iCal), maps, PDF generation or your existing systems. Data flows automatically to where it's needed.
Hosting, deploys & maintenance
Docker containers on European servers — your data stays within the EU, no US cloud. With monitoring, updates and daily cloud backups that keep 30 days of snapshots, so your database is always safe — and changes go live in minutes, not months.
Websites & restyling
Got a site that feels dated? We bring it right back up to speed with a fresh, modern restyling built to the latest web standards — fast, accessible and pixel-sharp on every screen.
Modern UX without heavy frameworks
Fast, accessible interfaces built with Hotwire (Turbo + Stimulus). The smoothness of an SPA, without the complexity and maintenance burden.
Web shops & e-commerce
Full-fledged web shops in Rails: a product catalogue with variants and stock, a smooth cart and a secure checkout. Including a gated admin backend with two-factor authentication — from storefront to order fulfilment.
AI & MCP integrations
Make your data securely available to AI systems. Alongside classic REST APIs we build MCP servers (Model Context Protocol), letting assistants like Claude, Copilot and ChatGPT work directly with your application — under your control, with your roles and permissions.
Portfolio
Work that's live
No demos or mockups — from our own business software to websites for clients, all really in production.
Clearly scoped, steady pace, always in sight of where we stand.
1
Getting to know you
Free and without obligation. All the room to go through your ideas, wishes and process — and explore together where software can make the difference.
2
Scope & quote
A clear scope with a fitting quote: a fixed price where possible, an honest time estimate where bespoke work needs room. You know upfront where you stand.
3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
About Paceline
Why a small studio?
Paceline Software is an independent software studio from Someren, in the Eindhoven region. We build custom web applications for businesses — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
