Brainport quality, without agency overhead
The Brainport region sets high standards for technological quality. We build with Ruby on Rails — proven technology that scales from a simple tool to a full ERP system.
Software development · Heeze
Professional web applications for the Heeze and Brainport region.
Heeze lies between Eindhoven and Helmond, in the heart of the Brainport region. Paceline Software builds custom web applications for businesses in Heeze — with the quality the region is used to, but the direct contact of a small studio.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
Personal contact with the developer
You work directly with the developer who builds your application. No account managers, no translation layers — your input goes straight from you to the code.
Ready for the future
We build future-proof software: maintainable, extensible and without vendor lock-in. Code we write today still works flawlessly in five years.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
Live · work routes itself
0
Active orders
0
Open tasks
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
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1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
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2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
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3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
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4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
Frequently asked questions
Is Heeze easily accessible from your office in Someren?
Yes, Heeze is about twenty kilometres from Someren — a quarter of an hour by car. We are happy to visit for an intro or interim meeting.
Are you familiar with companies in the Brainport sector?
Yes. We build for businesses in the Brainport region, from high-tech suppliers to professional service providers and scale-ups.
Do you build for start-ups and scale-ups in the Eindhoven region?
Yes. Ruby on Rails is particularly well suited for start-ups — fast to production, highly scalable and with low maintenance overhead. We help from MVP to mature platform.
How does the collaboration work in practice?
We start with a free intro call. Then comes a scoping session with a fixed price. We work in short sprints — visible results every week, every phase adjustable.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
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Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
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Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
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One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl