Large ERP packages are too expensive, too complex and rarely fit exactly. Standard tools never quite do what you want. Paceline Software builds custom software for SMEs — affordable, maintainable and exactly right.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
A clear quote and a tight scope are the starting point: a fixed price where possible, an honest time estimate for the bespoke work. No open-ended invoices or expensive licences. An SME web application does not have to cost a fortune — as long as the scope is tight.
As an SME owner, you don't want an agency with account managers. At Paceline you work directly with the developer — short lines, quick decisions and a result that truly fits.
We build on a foundation that grows with you. Start small, extend later. No platform migration when you have three times as many users in two years.
Services
From first sketch to a running production environment — under one roof.
Complete Rails applications that do exactly what your process needs — from a sleek web app to full-fledged business software. Not an off-the-shelf package that almost fits, but software that grows with your organisation.
Stripe, iDEAL and Bancontact, including webhooks that process payment status reliably. From one-off payments to recurring invoicing flows.
Web applications with roles and permissions: from a coaching academy to a client portal. Everyone sees exactly what is meant for them.
Connections with calendars (iCal), maps, PDF generation or your existing systems. Data flows automatically to where it's needed.
Docker containers on European servers — your data stays within the EU, no US cloud. With monitoring, updates and daily cloud backups that keep 30 days of snapshots, so your database is always safe — and changes go live in minutes, not months.
Got a site that feels dated? We bring it right back up to speed with a fresh, modern restyling built to the latest web standards — fast, accessible and pixel-sharp on every screen.
Fast, accessible interfaces built with Hotwire (Turbo + Stimulus). The smoothness of an SPA, without the complexity and maintenance burden.
Full-fledged web shops in Rails: a product catalogue with variants and stock, a smooth cart and a secure checkout. Including a gated admin backend with two-factor authentication — from storefront to order fulfilment.
Make your data securely available to AI systems. Alongside classic REST APIs we build MCP servers (Model Context Protocol), letting assistants like Claude, Copilot and ChatGPT work directly with your application — under your control, with your roles and permissions.
Portfolio
No demos or mockups — from our own business software to websites for clients, all really in production.
Business support software you configure yourself
Website and learning environment for sports clubs
From GPX ride to museum-grade poster
A cinematic one-pager for a rock band
20+
years proven, future-proof
Full-stack
from database to interface
100%
built and managed in-house
Approach
Clearly scoped, steady pace, always in sight of where we stand.
Free and without obligation. All the room to go through your ideas, wishes and process — and explore together where software can make the difference.
A clear scope with a fitting quote: a fixed price where possible, an honest time estimate where bespoke work needs room. You know upfront where you stand.
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
Deploy to production, monitoring and further development. One point of contact, also after launch.
Yes, if the scope is tight. We always start with a clear definition of what the software needs to do. A focused SME application often fits within budget — and is cheaper than forcing a package that 'almost fits' for years.
Paceline works for SMEs across a wide range of industries: professional services, retail, installation engineering, healthcare, manufacturing and business services. Sizes range from 2 to 200 employees.
You work directly with the developer, not through an account manager. That means less overhead, faster communication and an end result that better matches what you actually need.
Yes. Paceline takes over existing applications and continues developing them. Every engagement starts with a technical analysis so you know what state the current code is in.
About Paceline
Paceline Software builds custom web applications from Someren, in the Eindhoven region — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and brings that experience together in its own products like MeSyncFlow and RouteFrame. Small and independent, with deliberately few layers between you and the code.
Paceline Software
Software for the long run, built at pace.
You talk directly to the developer who builds your software. No account managers, no translation layers, no noise.
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl