Affordable custom software for SMEs
We work with a fixed price and a clear scope. No open-ended invoices or expensive licences. An SME web application does not have to cost a fortune — as long as the scope is tight.
Software for SMEs
Custom software that fits the scale of your business.
Large ERP packages are too expensive, too complex and rarely fit exactly. Standard tools never quite do what you want. Paceline Software builds custom software for SMEs — affordable, maintainable and exactly right.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
Small enough for personal contact
As an SME owner, you don't want an agency with account managers. At Paceline you work directly with the developer — short lines, quick decisions and a result that truly fits.
Scalable as your business grows
We build with Ruby on Rails — a foundation that grows with you. Start small, extend later. No platform migration when you have three times as many users in two years.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
Live · work routes itself
0
Active orders
0
Open tasks
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
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1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
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2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
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3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
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4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
Frequently asked questions
Is custom software affordable for an SME?
Yes, if the scope is tight. We always start with a clear definition of what the software needs to do. A focused SME application often fits within budget — and is cheaper than forcing a package that 'almost fits' for years.
What types of SME businesses do you work for?
We work for SMEs across a wide range of industries: professional services, retail, installation engineering, healthcare, manufacturing and business services. Sizes range from 2 to 200 employees.
How does Paceline differ from larger software agencies?
You work directly with the developer, not through an account manager. That means less overhead, faster communication and an end result that better matches what you actually need.
Can you take over and continue developing existing software?
Yes. We take over existing Rails applications and continue developing them. We start with a technical analysis so you know what state the current code is in.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
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Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
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Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
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One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl