Understand first, then build
We always start with a technical analysis of your current system — how it works, where the risks are and what data it holds. Only then do we determine the migration approach.
Modernise a legacy application
Your old system has done its job. Time for a successor.
An application that was good fifteen years ago is a liability today. Slow performance, security gaps, no one who understands the code anymore. We take over — from analysis to new production.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
Phased migration, no big bang
You don't have to replace everything at once. We migrate step by step: the core first, then the extras. Your business keeps running throughout the transition.
Modern stack, no new vendor lock-in
The successor is built in Ruby on Rails — open source, widely supported and maintainable for the next twenty years. No proprietary platform to depend on.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
Live · work routes itself
0
Active orders
0
Open tasks
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
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1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
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2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
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3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
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4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
Frequently asked questions
Our current application still works. Why should we modernise?
Because standing still means falling behind. Security updates stop, performance drops and the developer who built the system is long gone. A migration is cheaper when planned than when it becomes urgent.
Can you take over an application built by another agency?
Yes. We start with a technical analysis of the existing code and documentation. Then we give an honest picture of the system's state and a concrete migration plan.
Will my existing data transfer to the new system?
Yes. Data migration is part of the engagement. We map the data structure and ensure all historical data is transferred correctly.
How long does a legacy migration take?
That depends on the complexity of the existing system. A targeted migration of a clear, bounded system takes two to four months. Large, outdated systems take longer — but we always plan in phases.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
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Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
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Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
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One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl