Payments, variants and inventory management
We integrate Mollie or Stripe for payments, build product management with variants and options, and connect to your existing inventory or ERP system.
Build a custom webshop
A webshop that fits your catalogue and the way you work.
Shopify and WooCommerce fit 80% — but that remaining 20% costs you the most time. Paceline Software builds a webshop that aligns exactly with your products, process and customers.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
No platform dependency, just your shop
You are not tied to the roadmap of an external platform. You manage your own webshop, with the features you need — and without monthly subscription fees.
From order to delivery
Order management, shipping integrations, invoice processing, customer emails — we build the full flow so an order moves smoothly from payment to delivery.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
Live · work routes itself
0
Active orders
0
Open tasks
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
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1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
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2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
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3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
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4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
Frequently asked questions
When should you choose a custom webshop over Shopify or WooCommerce?
When your catalogue or order process is too specific for a standard platform. Think configurable products, complex pricing rules, required ERP integration, or a B2B portal alongside your B2C shop.
Which payment methods can you integrate?
We integrate with Mollie (iDEAL, credit card, Klarna, Bancontact and more) or Stripe. The choice depends on your market and preference.
Can you take over and improve an existing webshop?
Yes. We take over existing Rails webshops. We start with a technical analysis, then improve or extend step by step.
How long does it take to build a custom webshop?
A webshop with standard functionality (products, variants, payment, order management) is live in six to ten weeks. Additional integrations or complex logic extend that.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
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Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
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Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
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One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl