From spreadsheet to solid database
We translate your Excel logic into a relational database. Your data, formulas and workflow stay intact — but now scalable, fast and free from corrupted files.
Replace Excel with a web application
Your spreadsheet is already an application. We'll build it properly.
If your spreadsheet has multiple tabs, contains macros, or is used by several people at the same time, it's time for custom software. We migrate your data and build exactly what you need.
Why “Paceline”?
A paceline is a group of riders taking short turns at the front: high pace, faster together than anyone alone. That's how we build software — short iterations, visible progress every week.
Tap the riders for an attack
Multiple users, individual permissions
In Excel, everyone works in the same file — with all the conflicts that brings. In a web application, each user has their own role and only sees what they need.
Keep what works, improve what doesn't
We carry over the existing logic and turn the pain points into improvements. The end result feels familiar, but works considerably more smoothly.
Work
Products running today
No demos or mockups — applications that are in production and used daily.
MeSyncFlow
View live
An ERP you configure yourself
Full control over your business processes: build your own tables, columns and workflows — without consultants and without six-figure integration costs.
- Your own tables, fields and relations — adjustable in one click
- Workflows with versioning and rollback
- Roles and permissions per department
- Your data stays yours: export at any time
Ruby on Rails
Hotwire
Multi-tenant
Workflows
Live · work routes itself
0
Active orders
0
Open tasks
Every completed step routes the work to the right department automatically — just like in MeSyncFlow.
TV Someren
Club website with a gated coaching academy
One place for members and coaches alike: a fresh public site plus a gated academy where training content is structured methodically.
- Methodical structure: from discipline down to a single drill
- Five roles, each with their own permissions
- Photos and videos per training element
- Class schedule synced automatically via iCal
Ruby on Rails
Roles & permissions
iCal
Media
RouteFrame
View live
From GPX ride to museum-grade poster
Upload a GPX file, fine-tune everything in the live editor and download a print-ready A4 poster — for one euro, no subscription.
- Live editor with 30+ colour palettes and 6 map styles
- Payments via Stripe: iDEAL and Bancontact
- Pixel-perfect PDFs via headless Chromium
- Available in four languages
Stripe
PDF generation
Leaflet
i18n
20+
years of proven Rails in production
4
languages supported
100%
built and managed in-house
Approach
Four turns to production
Clearly scoped, steady pace, always in sight of where we stand.
-
1
Intro call
Free and without obligation, half an hour. We explore your process and where software can make the difference.
-
2
Scope & proposal
A clear scope with a fixed price. You know upfront what you'll get and what it costs.
-
3
Building in short turns
Short iterations with visible results every week. Course corrections are always possible — keeping the direction sharp.
-
4
Launch & maintenance
Deploy to production, monitoring and further development. One point of contact, also after launch.
Frequently asked questions
When is it time to replace Excel with a web application?
When your spreadsheet has become too large for one administrator, when multiple people need to work in it simultaneously, or when the risk of errors has grown too high. A simple rule: if you use Excel as a database, you need an application.
Can my existing Excel data be carried over into the new application?
Yes. We migrate existing data to the new database. Depending on the structure of your file, that can happen fully automatically or with a manual verification step — we discuss that upfront.
How long does it take to build an Excel replacement?
That depends on the complexity of your spreadsheet. A straightforward replacement is ready in four to eight weeks. More extensive systems with multiple integrations take longer.
What does it cost to build a web application to replace Excel?
After a free intro call we set a fixed price. Costs depend on scope — the number of screens, the amount of logic and any integrations with other systems.
About Paceline
Why a small studio?
Paceline Software is an independent Rails studio from Someren, in the Eindhoven region. We build custom web applications — from modern websites to complex ERP and maintenance-planning (MJOP) systems — and bring that experience together in our own products like MeSyncFlow and RouteFrame.
Paceline Software
Software for the long run, built at pace.
-
Direct contact
You talk directly to the people who build your software. No account managers, no translation layers, no noise.
-
Proven technology
Ruby on Rails and Hotwire: mature, maintainable technology that has been running production for twenty years — and will be ten years from now.
-
One point of contact
From first pixel to deploy: one steady point of contact who oversees the whole project and is accountable for the result — no handoffs between departments.
Contact
Book an intro call
Briefly describe what you have in mind — we'll respond within one business day.
Prefer to email directly? info@pacelinesoftware.nl